Simple agency landing site design

Project:

Aspect - single-page portfolio and lead-generation website for a brand design agency.

Link:

Project Overview & Design Philosophy

The "Aspect" website is a single-page application (SPA) designed to provide a seamless, scroll-driven narrative. The core philosophy revolves around:

Minimalism & Clarity: A clean, uncluttered UI with a strong focus on typography and whitespace. The greyscale palette with selective accent colors (implied by the 3D elements) creates a sophisticated and focused aesthetic.
Impactful Visuals: Strategic use of a prominent 3D composition and high-quality mockups to showcase brand design capabilities.
Direct Conversion Funnel: Clear calls-to-action (CTAs) strategically placed to guide users towards contact.

Component: Sticky Navigation Bar.
Elements:
- "Aspect" Logo (Left-aligned)
- Hamburger Menu Icon
- "Contact Us" CTA Button (Right-aligned, primary CTA)
Implementation Notes (Framer):
- Built as a reusable component.
- position: sticky or Framer's equivalent for persistent visibility.
- The hamburger icon likely triggers an overlay or drawer menu, built with Framer's interactive states and animations.
- The "Contact Us" button would use Framer's link functionality to scroll to the contact section.

Objective: Immediate brand positioning and primary engagement.
Layout: Split-screen tendency; ~50% text, ~50% 3D visual.
Key Components:
- Headline: "Leading Brand Design Agency" - Clear value proposition.
- CTAs:
  - "Contact Us" (Primary, solid fill) - Scrolls to contact form.
  - "Learn More" (Secondary, outline) - Scrolls to "Who We Are" or "Services."
- Spline 3D Composition:
  - Content: Laptop displaying "ASPECT", shopping bag, abstract geometric shapes. Grainy texture applied for a tactile feel.
  - Technical Implementation (Spline & Framer):
    - 3D scene created and exported from Spline (likely as a public URL or embedded iframe).
    - Integrated into Framer either via an embed component or Framer's direct Spline integration.
    - Potential Interactivity (Spline): Could be configured for mouse-over effects, subtle animations on scroll, or even camera manipulation, though not explicitly shown.
    - Performance: Spline's web-optimized rendering is crucial here to prevent slow load times. Careful consideration of polygon count and texture sizes.

Objective: Introduce the agency and its expertise.
Layout: Asymmetrical two-column layout. Text on the left, image on the right.
Key Components:
- Section Title: "Who we are?"
- Headline: "Building stronger brand images, creating impressions."
- Descriptive Text: Provides context and details about the agency's expertise.
- Visual: Rounded-corner container holding a mockup of cosmetic products. This serves as a subtle portfolio piece, showcasing branding application.
Implementation Notes (Framer):
- Utilizes Framer's layout tools (stacks, grids) for responsive column management.
- Image container with border-radius.

Objective: Clearly list core service offerings.
Layout: Full-width list format.
Key Components:
- Section Title: "Services we provide"
- Service Items: (Branding, Digital Marketing, Strategy, Visual Identity)
  - Each item is a text label with a horizontal divider below.
  - Right-aligned circular icon with an arrow, suggesting a link or expansion
Implementation Notes (Framer):
- Likely a vertical stack of custom components, each representing a service item.
- The icon could be an SVG or a Framer-supported icon library.
- Hover states could be applied to the service items for subtle interactivity.

Objective: Build credibility through social proof.
Layout: Horizontal display of logos.
Key Components:
- Section Title: "Trusted by" (implied, or just above the logos)
- Logo Placeholders: Faded generic "Logo" placeholders.
Implementation Notes (Framer):
- Likely a horizontal stack or a simple grid.
- Could be implemented as a scrolling carousel (e.g., using Framer's overflow: scroll with scroll-snap or a dedicated carousel component) for a larger number of logos.
- The faded effect on placeholders is a design choice, actual logos would be crisp.

Objective: Primary conversion point - lead generation.
Layout: Two-column layout. Image on the left, form on the right.
Key Components:
- Section Title: "Contact Us"
- Contextual Image: Rounded-corner image of a team meeting, adding a human element.
- Form Fields:
  - Name (Input)
  - Email (Input, type="email")
  - Project Type (Input/Select)
  - Your message... (Textarea)
- Submit Button: "Submit" (Solid fill, likely disabled state until form is valid, or by design)
Implementation Notes (Framer):
- Framer's built-in form input components.
- Form submission could be handled via Framer's integrations (e.g., Formspark, Airtable, or a custom backend API call).
- Basic client-side validation (e.g., required fields, email format) can be configured in Framer.
- The greyed-out submit button suggests a disabled state or simply a stylistic choice for the mock.

Framer as a Core Platform:
- Rapid Prototyping & Iteration: Framer allows for quick visual building and testing of layouts and interactions.
- Component Reusability: Sections like the navigation bar, service items, or CTA buttons can be built as components for consistency and efficiency.
- Built-in Responsiveness: Framer's layout tools (stacks, grids, constraints) simplify the creation of a responsive design that adapts to various screen sizes.
- Interaction Design: Framer excels at adding micro-interactions, animations, and state changes without complex coding.
Spline 3D Integration:
- High Visual Impact: Provides a modern, engaging element that stands out.
- Web-Native: Spline outputs are designed for the web, offering relatively good performance if scenes are optimized.
- Ease of Integration: Embedding Spline scenes into Framer is straightforward.
Single-Page Architecture:
- Fluid User Experience: Content loads once, and navigation is via smooth scrolling.
- Focused Narrative: Guides the user through a predefined story from introduction to conversion.